Social Marketing Disclosed

Sharing personal social media experience and looking forward to learn from yours

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Social Media Marketing: Starting with Twitter

It’s been a while since I have worked on any social media profile. Over the period of time, there have been a lot of changes in all the tools and social media networking sites. I won’t be discussing the changes, as I am sure that most of you are well aware of them, and have already become experts in using them.

Recently I got an opportunity to work on a maiden social media account. Through this blog I plan to share the journey I am about to take in promoting the social media accounts of the business. I hope that my experiences are beneficial to others and if there is something I am missing then I would be delighted if you point that out to me! Look forward for the support of my followers and the social media community.

The Preparation

As the aim was to attract consumers, I decided to start with Twitter. Instead of creating an account by the name of the company, I created a personal account. The reason behind this move was to add a personal touch in my tweets and interactions.

It has been a week; I have received a decent response to the tweets and messages that I have been posting.

I didn’t know of the any of the industry influencers, so initially I followed some famous personalities and local Twitter Business accounts. Installed TweetDeck and added the twitter account. I also created the keyword alerts.

The Action

When I get alert on TweetDeck about any of the keywords that I have saved, I try to send them a message with a solution or a suggestion, and wherever possible with the link of the website.

My tweets are mostly centered around the main keywords but I also tweet some jokes and about some trending topics. Once during the day, I Tweet about special offers that the business is offering.

I was still not able to get followers, so I searched for some Twitter Directories. Out of various options that I got, I was able to successfully able to submit my site on this site.

1)      Wefollow

2)      Twitter Counter

3)      Just Tweet It

4)      Twellow

5)      Twibs

6)      Tweet Find

7)      Connet.me

8)      Twibe

9)      Twiends

Out of these directories, I saw the most rapid increase in my followers after submitting my Twitter Handle and completing my profile on Twiends.

I am still searching for more good Twitter directories, and would update the article with details of any good ones that I find.

I still retweet and send message to people talking about keywords that are of my interest. As soon as I have the Google Analytic s set up on the website, I will be able to track the effect in a better way.

Look forward for your inputs.

 

Filed under Twitter marekting Twitter social media marketing

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Social Media Marketing: What I think works!

For the past few months, I have been continuously trying, reading and testing different tricks that work in social networking sites. Honestly speaking, it would have been easier to track and document results, if they would have stayed a little stable. But as Google evolved its algorithm, social networking sites like Facebook, Google+ and LinkedIn also evolved their platforms. I quite didn’t get a chance to track all the three networks, but I have a few pointers that I think would help gain good audience on Facebook.

  • ·         Timing is everything

It is very necessary to use the insights provided by Facebook. It gives you a great a detail about the people who like your page. It also gives you a great amount of detail, as to what kind of content does your audience responds to. Now, here’s how to use these details. Once you have a rough idea of the age group and the geographical location of most of your audienc

e, share a new post at the time when you think they will be using the networking site most. For example, if I speak of Indians in the age group of 25 years to 40 years, then they are mostly on Facebook after 5pm or 6 pm, that is, after their working hours. So I’ll share a new post mostly after 7 pm.

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For the second part, that is, what kind of posts generates the most response? Once you narrow down to the keywords and key mood setters, just keep fishing for similar stuff. This will keep the people hooked to your page. And gradually they will bring in more traffic. I believe it is human nature, when we see someone comment, like or share from one page, others get curious and do give at least a visit to the page. All you need to do is post the right content at the right time regularly.

  • ·    Never Ignore your audience

It is not at all a bad idea to share a freebee or a thank you note with people who like your page. You can easily get their profile details from the page admin panel. If you have a store and do provide coupons, then it would be great to send some over to people who like your page. As a vote of thanks! This will keep them interested in your page. This also adds a personal touch. And people like to relate with real people.

On the other hand if you cannot provide any tangible coupon or similar gift, then I really don’t recommend a thank you note. As I have seen not many people appreciate it. So unless you are very good in writing a thank you note, I advice you avoid it. What you can do then is to thank people for all the likes and shares on our posts or when your page reaches a crucial point like 100, 500, 1000 likes.

  • ·         Don’t shy off from the camera

Now I am sure that you must have noticed that pictures and videos are displayed on walls with prominence. So don’t leave a chance to share a picture or video. With the new option of Facebook, to add a picture to your post, I am sure you can find some great pictures to go with your post. People react more to pictures and videos. Most of the social media experts I have read from, have confirmed that it is a good idea to share videos and pictures. Take it from your own experience; what catches your attention the most on your wall, a simple post with just words or a post with a picture or a video. Now apply the same for your post! Here I would like to mention, Social Media Examiner and Mashable, whenever they post something, it is accompanied by a picture!

  • ·         Don’t  Forget the description

Now I like to consider this, as the boring stuff, as it requires thinking and working on the admin panel. While creating the page, I have seen that most of the pages have a blank short description and a descriptive long description. Now, this is wrong! Short description is the place which fills up the space below your pages profile picture. And I needless to say is very important. What I suggest is that you write a small description with most of your keywords and which describes your services or page well. Now just because you need to place your keywords there, doesn’t mean that you spam it with just keywords. Dawn your creative hat and write few good sentences!

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I hope these help you to gain some organic traffic. Do write if you have any other tricks!

Filed under social media marketing facebook page facebook marketing optimizing facebook page

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My best SEO & traffic building method revealed:

This is from a blog post I made last month. It is my number 1 SEO tip/method and I have been using for years:

Throw a lot of different mud at the wall, see what sticks, then throw more of that same kind of mud at that same spot and go with the flow.

Not quite what you expected, was it?

Here is the breakdown of what it means:

• Start by writing as many good, original, articles or posts as you can, on subjects that are within the scope of your website or blog.

• Try to stay away from insanely popular and broad topics like “Windows 8″ or “iPhone”. The more competition there is on the topic or keywords obviously it is going to be more difficult to get any traction. Focusing on a narrower topic like “GPS Track iPhone” or “reformat PC” will tend to work better. (BTW, feel free Google those terms to see who comes up at or near the top)

• Be sure that your articles are 100% original, and high quality. This means no shortcuts, no cheating, and no copy and paste.

• Spell-check everything, and be sure that you use good grammar.

• Be aware of what keywords that you are targeting, but focus on good writing instead of keyword stuffing. Always write naturally with nothing more than a slight lean toward your keywords.

• Include your keywords or phrase in your page title if you can, but make sure it’s natural and grammatically correct.

• Try to make your page or post at least 600 words in length, preferably more.

• When using images, use good alt=text with your keywords and be sure the image file has the keywords in the file-name. You don’t want to miss out on that potential Google Images traffic.

• Publish your page/post/article, then go do something else for a few weeks (like, creating more good content). It will take time for the page to get indexed.

Basically, up to this point, do all the standard on-page SEO stuff – nothing special so far.

Throwing more of the same mud and going with the flow:

Now – Start watching your analytics closely and try to determine which of your pages are bringing in the most traffic – even if it’s not a lot. Early on, for me, after 30 days only one or two pages would be will be bringing in more traffic than the others, if any. A few would sometimes be drawing much more traffic. It is the topics and keywords of these pages that you want to focus on. If your website is newer it might take a while, so it’s important to always keep an eye on your stats. I’ve had pages that sat dormant for a year or more and then for some unknown reason suddenly started brining in traffic. If you notice a lot of comments or questions being posted (if your site or blog accepts comments) on a particular subject focus on those topics and keywords.

Now that you have identified which topics and keywords are picking up momentum and bringing in some traffic, focus on them by creating more pages on that same subject but with a slightly different twist. For example if your first post was about creating a PayPal account, make the next article about how to verify your PayPal account. Then another new post or page about how to transfer more money into your Paypal account, then another page about how to use the PayPal Resolution Center. The key here is to pick up on which keywords started to rank well and then expand on, and create more content around those subjects and keywords. If you start getting traction on multiple keywords and subjects, go with all of them and build more content around them. That’s it – it is that simple.

Does this method work?

This whole “going with the flow” thing was a key part in my early success with my first (very popular and successful) website. One year after I had created the website, because of this method the website was almost 100% different than when I created it. The website had grown with content and subjects that I never would have imagined or written about otherwise. It was this constant going with the flow that that helped the website to grow and generate $5k after only six months, and much more each month since then.

I’m sure that a lot of SEO “Experts” are going to poo-pooh this method as too “over simplified” or “basic” to do any good. My response to those self-proclaimed experts is “ok, Mr. Expert.. How many websites do you have that have generated almost half a million dollars in ad-revenue over the last few years?“.. In other words, be careful which ‘experts’ you pay attention to. I’m not saying that all SEO experts are full of shit, but I am saying that most of them are. Bottom line is that this method works well enough for me to generate 10k – 20k visitors per day, so it can’t be all that ‘wrong’. That much traffic isn’t record breaking, but when combined with the right monetization strategies, it’s more than plenty to generate a substantial income.

That said, this method will not work for everyone or on every website. For best results (or, any results) you need a content-rich site with varying topics. I have several websites, but I can only use this method on two of them because the scope of the others is too limited or it just does not make sense. This method also will not translate into high traffic on every page that you create. The “throw a lot of mud” part means that you must create a lot of good varying content because not all of it is going to ‘stick’. But since good content is the cornerstone of good SEO and success, you really should be doing this anyway.

It’s all almost common sense, but I am surprised at how many new webmasters don’t think about about it. It’s not “fast”, nor “quick”, and it’s not a “weird trick”. It takes work, some brain power, and patience – values that are strangely common amongst successful webmasters and bloggers.

I found this post in a community on Google+. Theis was posted by Rand Wilson in Zero Links Blogging Community

This article describes how you can identify the key topics for which your blog or website is generating traffic and use that subject to keep the traffic flowing. I believe that apart from the tools and the SEO knowledge required for generating constant traffic to your site, his example of creating content around the topic or keywords which generates traffic initially is pretty simple and easy to implement.

What do you think?

Filed under SEO